Take-Two CEO says GTA 6 Marketing Plan “Reflects Where Audiences and Attention is Today” (opens in new tab)

Covers The big Strauss Zelnick interview: GTA, AI, Roblox and building the biggest entertainment company in the world

Strauss Zelnick says investors have questioned whether a marketing campaign is even required "given the scale of the intellectual property and its reach" The post appeared first on .

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