Entrepreneur

A $400 Swatch Watch Drove Crowds Into a Frenzy — And Forced the Company to Close Stores Worldwide (opens in new tab)

Covers Shoppers’ Frenzy for ‘Royal Pop’ Pocket Watches Forces Swatch to Shut Stores

Swatch's Royal Pop collaboration with Audemars Piguet turned a $30,000 luxury watch into a $400 pocket watch. Crowds stormed the stores.

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