Looking Beyond the 2026 Midterms: Slogans Are Not a Strategy
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January 1, 2026 Daniel Warner

The current buzzword is affordability. “‘Affordability’ mantra helps Democrats turn tide” the New York Times headlined. “Democrats used ‘affordability’ to harness worries about the cost of living and sweep to victory in this November’s [2025] election. And once that happened, references to ‘affordability’ as a stand-alone term skyrocketed,” Lisa Lerer and Jonah Smith wrote on December 20, 2025. Beyond the 2026 midterms, what about long-term planning? If Democrats dominate the 2026 midterms, are they ready to present a sustainable alternative to MAGA besides the slogan affordability? After all, long-term planning is exactly what the Right constructed, and that’s exactly why we are where we are today.…

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