Ford has confirmed it will continue to support Apple CarPlay, even as several major automakers move away from the platform. The statement comes amid growing debate over who should control in-car software and digital experiences. For now, Ford says consumer preference remains its top priority.
Speaking at the 2025 Barclays Global Auto and Mobility Tech Conference, Ford Chief Financial Officer Sherry House made the company’s position clear. She emphasized that drivers want access to technology they already enjoy and trust.
Customer Choice Drives Ford’s Strategy
House explained that CarPlay remains popular with Ford customers. “We t…
Ford has confirmed it will continue to support Apple CarPlay, even as several major automakers move away from the platform. The statement comes amid growing debate over who should control in-car software and digital experiences. For now, Ford says consumer preference remains its top priority.
Speaking at the 2025 Barclays Global Auto and Mobility Tech Conference, Ford Chief Financial Officer Sherry House made the company’s position clear. She emphasized that drivers want access to technology they already enjoy and trust.
Customer Choice Drives Ford’s Strategy
House explained that CarPlay remains popular with Ford customers. “We think it is a product our customers really enjoy,” she said, adding that Ford plans to keep offering access to it. This approach reflects Ford’s broader strategy of giving drivers options rather than forcing a single system.
Data supports that stance. A 2024 J.D. Power survey found that Apple CarPlay scored higher in customer satisfaction than built-in infotainment systems. CarPlay earned 840 points out of 1,000, compared with 805 for native systems and 832 for Android Auto. These numbers help explain why Ford sees value in keeping Apple’s platform available.
CarPlay Ultra Still Under Review
While Ford backs standard Apple CarPlay, it has not fully committed to CarPlay Ultra. CEO Jim Farley previously said the company was not convinced by the first version of Apple’s deeper vehicle integration. As a result, Ford will continue using the traditional CarPlay experience for now.
This measured approach allows Ford to support popular features without giving up full control of vehicle systems.
Industry Divisions Continue to Grow
Ford’s decision stands out as other automakers move in the opposite direction. General Motors plans to remove CarPlay and Android Auto from future vehicles by 2028. BMW has also pushed its own in-house system, though it admits drivers still rely on CarPlay for specific tasks.
Meanwhile, reports suggest Tesla may finally explore CarPlay support after years of customer requests. These mixed strategies highlight an industry still searching for the right balance between control and convenience.
A Vote of Confidence in Familiar Tech
By sticking with Apple CarPlay, Ford signals trust in consumer habits and proven technology. As the software battle inside vehicles heats up, Ford’s message remains simple: drivers should choose what works best for them.