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🤖 Programmatic Advertising

Real-time Bidding, DSPs, SSPs, Ad Exchanges

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blog.google·1d·
Discuss: Hacker News
🗃️First-Party Data
r/marketing
reddit.com·1d·
Discuss: r/marketing
📱Digital Marketing
Google Ads API documentation receives comprehensive overhaul
ppc.land·2d·
Discuss: r/ppcland
📡Content Syndication
Google finally gives visibility into Search Partner Network placements
searchengineland.com·2d
🏙️DOOH Advertising
Media agencies scrutinize paid search adjustments amid zero-click signal confusion
digiday.com·14h
📱Digital Marketing
GEO x local SEO: What it means for the future of discovery
searchengineland.com·4h
🔍SEO
You don’t need ads everywhere – Here’s how to pick the right platforms
searchengineland.com·1d
📱Digital Marketing
Transforming the Global Town Square
blog.x.com·7h·
Discuss: X
📡Content Syndication
13 Years at Snap Inc.
newsroom.snap.com·7h
📱Digital Marketing
Google replaces Content API for Shopping with new Merchant API
searchengineland.com·2d
📡Content Syndication
ChatGPT traffic reaches 0.19% while Google maintains 41.9% share
ppc.land·1d
💰PPC
Behind Kellanova’s AI-powered push to improve creative and alter agency fees
digiday.com·1d
🤖Marketing Automation
Vegas Strip Tower Network: LED displays launch this fall
ppc.land·1d
🏙️DOOH Advertising
Google Ads demographics: A deep dive into targeting and exclusion
searchengineland.com·1d
💰PPC
DIRECTV unveils seven multiview Mix Channels on streaming platform
ppc.land·8h·
Discuss: r/u_ppcland
📺Connected TV
Media Briefing: Publishers catch new vibes from Meta on AI licensing
digiday.com·14h
📡Content Syndication
Nexxen renews partnership with VIDAA for North American CTV expansion
ppc.land·3d
📺Connected TV
Nielsen secures two-year TV measurement extension in New Zealand
ppc.land·1d
📡Content Syndication
The business risk of being invisible in answer engines
searchengineland.com·6h
🤖Marketing Automation
Media Buying Briefing: Havas joins race to find answers to clients’ zero-click search queries
digiday.com·3d
🤖Marketing Automation
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