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🛤️ Supply Path Optimization

SPO, Bid Duplication, Supply Chain Transparency, Ad Tech Intermediaries

How Flat River Group expanded their business on Walmart.com
marketplace.walmart.com·6d
⚡Header Bidding
No Longer Just For Retail Giants: Commerce Media Is For Everyone
forbes.com·4d
🤖Programmatic Advertising
Applicability vs. job displacement: further notes on our recent research on AI and occupations
microsoft.com·1d
🤖Marketing Automation
Wunderkind Unveils AI Experiences: Real-Time, Agentic Messaging for Smarter Customer Engagement
prweb.com·1d
🤖Marketing Automation
Deals: Amazon Labor Day sale, Galaxy Tab S10 Ultra $520 off, Nest Thermostat 4th Gen at $107 off, more
9to5google.com·1h
🤖Programmatic Advertising
Cloudflare incident on August 21, 2025
blog.cloudflare.com·13h·
Discuss: Hacker News
📡Content Syndication
Don’t just speculate, investigate! Gemini Cloud Assist now offers root-cause analysis
cloud.google.com·1h
📡Content Syndication
WTF is AI ‘grounding’ licensing, and why do publishers say it matters over training deals?
digiday.com·13h·
Discuss: Hacker News
📡Content Syndication
Magnite and Acxiom Forge Direct Integration to Enhance Addressable-Based Buying and Maximize Working Media in Streaming
acxiom.com·1d
🤖Programmatic Advertising
13 Years at Snap Inc.
newsroom.snap.com·1d
🤖Programmatic Advertising
US news website traffic hits 12-month low as BBC paywall drives ranking shift
ppc.land·11h·
Discuss: r/ppcland
📡Content Syndication
Google launches cannabis advertising pilot program in Canada
ppc.land·10h·
Discuss: r/u_ppcland
🤖Programmatic Advertising
Search News Buzz Video Recap: Google Volatility Check, AI Mode Expands Big Time, ChatGPT Sends Less Traffic & SPN Ad Reporting
seroundtable.com·5h
🎙️Podcast Advertising
DIRECTV unveils seven multiview Mix Channels on streaming platform
ppc.land·1d·
Discuss: r/u_ppcland
📺Connected TV
Agency-grade PPC audits: How to turn reports into growth roadmaps
searchengineland.com·2d
🤖Marketing Automation
Spotify launches audio previews for Instagram Stories and real-time sharing features
ppc.land·5h·
Discuss: r/u_ppcland
📡Content Syndication
Google finally gives visibility into Search Partner Network placements
searchengineland.com·2d
🤖Programmatic Advertising
The business risk of being invisible in answer engines
searchengineland.com·1d
🤖Programmatic Advertising
Wondercraft launches Wonda, first AI agent for content creation
ppc.land·1d·
Discuss: r/ppcland
🤖Marketing Automation
Flightpath Celebrates Four Years of Turning Prediction Into Profitability
podnews.net·2d
📡Content Syndication
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