Why we are updating the Ad Format Guidelines for Digital Video and CTV to reflect advances in streaming The post appeared first on . Read more ›
Google Ads is testing a feature that connects website tags to CRM and backend data sources to fill conversion gaps from browser restrictions and ad blockers. Read more ›
To succeed amidst fragmentation, marketers must develop strategies for holistically measuring performance in both the short- and long-term. The post appeared first on <a href=" Read more ›
Claritas and Comcast Advertising have announced a strategic partnership that integrates Claritas' audience data, identity graph, and measurement capabilities into Comcast Advertising's Outcomes+ platform. CINCINNATI, June 17, 2026 /PRNewswire-PRWeb/ -- Claritas, a leader in marketing... Read more ›
Original research from 2,000 decision-makers and consumers on AI brand visibility, content trust, and what brands need to do as the web feels less human. 74% say the internet feels less human than it did 10 years ago. Read more ›
Releasing globally on Prime Video, the new TV series is produced by the award-winning studio Science SARU. Read more ›
Koddi connects its retailer ecosystem to Search Ads 360, letting advertisers run and measure commerce media campaigns inside their existing SA360 workflows. Read more ›
Podcast listening in Canada reached a new peak, with monthly reach climbing to 46%, the largest year-over-year increase ever recorded for the media format in the country. This milestone reinforces podcasting as one of the fastest-growing media channels in Canada.As audiences expand and listening habits evolve, podcasting continues to reshape how Canadians engage with storytelling, news, culture, and entertainment. Read more ›
New York Times Advertising ran its first-ever data clean room deal in Q4 2025, using Decentriq to match first-party data and beat cookie benchmarks by 61%. Read more ›
Google is automatically giving eligible advertisers new audience-building capabilities powered by conversion data. Read more ›
Integral Ad Science (IAS), a leading global platform that connects AI-powered media quality to real business outcomes, today announced a new episode-level pre-bid optimisation solution for programmatic podcast audio and video as part of its strategic partnership with Spotify. Starting this month, leveraging IAS Context Control, advertisers can seamlessly apply episode-level contextual controls in The Trade Desk before a bid is placed, enhancing brand suitability, protecting brands and bolster... Read more ›
For years, the advertising industry had a convenient villain: fraud. But as AI-driven automation removes layer after layer of manual execution from media buying, the problem of structural waste is coming into focus. Partner insights from Blockboard. Read more ›
TL;DR We started building for AI visibility before most people had agreed on what it even meant. The measurement tools were nascent, the best practices were largely theoretical, and the few guides that existed described a discipline that was still being invented. So we made a decision: start building anyway and learn as the field […] The post appeared first on <a href=" Read more ›
One of my biggest pet peeves when visiting most commercial websites these days is the inevitable data privacy modal dialogue box that pops up on the screen. ... Read more ›
See the online advertising costs of the most popular channels and learn how to keep your costs under control. The post appeared first on <a href=" Read more ›
Comprehensive suite provides a single global access point for high-attention formats and measurable results – from brand storytelling to bottom-line performance. Read more ›
AudienceProject adds Pinterest to its independent cross-media measurement SaaS platform, launching in UK and Germany with further European markets to follow. Read more ›
Incremental's meta-analysis of 150,000 campaigns and $350M in ad spend shows siloed retail media attribution misses 36% to 53% of true campaign ROI overall. Read more ›
December 7, 2025: Programmatic audio analysis on PPC Land identifies the shift toward identity-powered omnichannel audio buying as a defining trend \.\.\. Read more ›
The highly anticipated second installment in the ‘Apocalypse Z’ movie franchise releases worldwide this Halloween. Read more ›