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TTD enables programmatic retail media buying through Koddi partnership
ppc.land·6w
🛒Retail Media
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Google expands Web to App Connect across YouTube, Performance Max campaigns
🤖Programmatic Advertising
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Smartly integrates Spotify Ads Manager for cross-channel campaigns
ppc.land·11w
🤖Marketing Automation
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AI crawling data reveals massive imbalance in training versus referral patterns
ppc.land·11w
📡Content Syndication
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Google enhances gtag.js API with session number tracking capability
ppc.land·11w
📊Marketing Analytics
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Titan OS partners with BBC Studios for free content expansion
ppc.land·11w
📺Connected TV
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Google research shows ad auction model shift from CPC to user lifetime value
🤖Programmatic Advertising
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Google releases open-source Merch Intel dashboard
ppc.land·12w
✨Creator Economy
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Transaction ID standards clash raises programmatic transparency concerns
ppc.land·12w
🤖Programmatic Advertising
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Google addresses JavaScript-based paywall guidance
ppc.land·12w
📄Ads.txt
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Spotify Jam reaches 100 million monthly listening hours
ppc.land·12w
🛒Amazon DSP
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Federal court decision on Google antitrust remedies may transform artificial intelligence landscape
ppc.land·12w
🤖Programmatic Advertising
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Anthropic launches Claude for Chrome extension research preview with 1,000 users
ppc.land·12w
🤖Marketing Automation
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Meta introduces Instagram follows metric for ads reporting
ppc.land·12w
🤖Marketing Automation
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Brainlabs study reveals three consumer search personas across 3,000 journeys
ppc.land·12w
📊Marketing Analytics
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Magnite rolls out pause ads for streaming TV with DIRECTV and Fubo
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🤖Programmatic Advertising
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Google proposal threatens government RSS feeds across multiple agencies
ppc.land·13w
📡Feed Standards
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Developer revives RSS with AI while Google targets syndication infrastructure
ppc.land·13w
📡Content Syndication
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