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Google expands Web to App Connect across YouTube, Performance Max campaigns
ppc.land·4w·
Discuss: r/ppcland
🤖Programmatic Advertising
Smartly integrates Spotify Ads Manager for cross-channel campaigns
ppc.land·5w
🤖Marketing Automation
AI crawling data reveals massive imbalance in training versus referral patterns
ppc.land·5w
📡Content Syndication
Google enhances gtag.js API with session number tracking capability
ppc.land·5w
📊Marketing Analytics
Titan OS partners with BBC Studios for free content expansion
ppc.land·5w
📺Connected TV
Google research shows ad auction model shift from CPC to user lifetime value
ppc.land·5w·
Discuss: r/ppcland
🤖Programmatic Advertising
Google releases open-source Merch Intel dashboard
ppc.land·5w
✨Creator Economy
Transaction ID standards clash raises programmatic transparency concerns
ppc.land·6w
🤖Programmatic Advertising
Google addresses JavaScript-based paywall guidance
ppc.land·6w
📡Content Syndication
European Commission dismisses censorship claims around Digital Services Act
ppc.land·6w·
Discuss: r/ppcland
🤖Programmatic Advertising
Spotify Jam reaches 100 million monthly listening hours
ppc.land·6w
🎙️Podcast Advertising
Federal court decision on Google antitrust remedies may transform artificial intelligence landscape
ppc.land·6w
🤖Programmatic Advertising
Anthropic launches Claude for Chrome extension research preview with 1,000 users
ppc.land·6w
🤖Marketing Automation
Meta introduces Instagram follows metric for ads reporting
ppc.land·6w
🤖Marketing Automation
YouTube opens Android TV beta testing program for eligible users
ppc.land·6w·
Discuss: r/u_ppcland
📡Content Syndication
Brainlabs study reveals three consumer search personas across 3,000 journeys
ppc.land·6w
📊Marketing Analytics
Magnite rolls out pause ads for streaming TV with DIRECTV and Fubo
ppc.land·6w
🤖Programmatic Advertising
Google proposal threatens government RSS feeds across multiple agencies
ppc.land·7w
📡Feed Standards
Developer revives RSS with AI while Google targets syndication infrastructure
ppc.land·7w
📡Content Syndication
Margin wars reshape programmatic as Amazon undercuts The Trade Desk
ppc.land·7w·
Discuss: r/u_ppcland
🤖Programmatic Advertising