📢 Marketing - ppcland · Scour

Innovid expands measurement with purchase data and publisher attribution 🤖Programmatic Advertising

AdSense vignette back-button trigger collides with Google spam policy 💱Ad Exchange

AI agent traffic is up 8x - HUMAN Security now tells marketers why 📊Marketing Analytics

EU catches Meta letting under-13s slip through on Instagram and Facebook 🔒Privacy Compliance

PayPal bets on payment data to fix advertising's identity problem 🤖Programmatic Advertising

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Nielsen plugs Triton Digital's podcast data into its planning tool 🤖Programmatic Advertising

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The data prospecting rules French marketers keep getting wrong 🔒Privacy Compliance

Apple adds monthly 12-month commitment plan to App Store subscriptions 🛒Amazon DSP

Australia's news tax on Google and Meta: what the draft NBI law really says 💱Ad Exchange

MiQ study of 53 million households finds the marketing funnel is broken 🛒Retail Media

YouTube stops push notifications for inactive subscribers in new rollout 🛒Retail Media

Backpack Media bets on student life stages to unlock Kargo partnership 🛒Retail Media

Hearst News picks Magnite for high-impact web and CTV ad formats 📺Connected TV

Google Shopping tab now mixes ads into free listing grids 🤖Programmatic Advertising

Spotify turns 20: how a misheard word in a brainstorm became its global brand 🛒Amazon DSP

Google starts sending Search Console warnings for back button hijacking 📊Web Analytics

ppc.land·3d·r/NowInMarketing

Youtility raises $4.2M to kill demographic guesswork with behavioral AI 🤖Programmatic Advertising

SiriusXM lands YouTube's audio ad rights in a deal that surprised the industry 💱Ad Exchange

LG and Teads renew CTV HomeScreen exclusivity, adding Italy, Greece, and APAC 📺Connected TV

Expedia's 200 petabytes of traveler data lands in Magnite's programmatic pipes 🤖Programmatic Advertising

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