Digiday · Scour

Why Duluth trusts AI agents with bidding, but not brand storytelling

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How GameStop went from struggling retailer to eBay bidder

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Ad Tech Briefing: Accountability in adland’s agentic era?

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Amazon positions live sports portfolio as leverage to pry open upfront dollars

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OpenAI makes it easier to run shopping ads in ChatGPT

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How sports marketing is shifting from media buys to moment-based activation

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Marketers strain to juggle media budgets, AI and high expectations from CEOs

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Inside Expedia’s year-long partnership with mega creator IShowSpeed

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Media Buying Briefing: Takeshi Sano is making the rounds for Dentsu

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Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

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‘Google doesn’t care that it’s terrible’: Brand, agency execs air frustrations with The Trade Desk, Google’s Performance Max, Meta’s Advantage+

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The case for and against agentic media buying

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‘There’s a big shift’: Amazon is turning the upfront into a pitch for its ad tech, not just primetime

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Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy

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WTF is a unified ad platform?

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The Trade Desk’s $689M revenue beat is blunted by the departure of CSO Jacobson to OpenAI

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‘Expand thoughtfully’: OpenAI offers ChatGPT ads to new markets including the U.K., Brazil and Japan

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Media Briefing: Publishers cautiously count AI licensing as notable revenue amid programmatic strain, in Q1 earnings

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Possible expands to Lisbon in 2027, keeping its focus on marketing, tech, culture and creativity

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The biggest creators feel growing pains as they try to build successful standalone companies

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