Digiday
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Digital Content, Digital Advertising, Digital Marketing

In Graphic Detail: Inside the scramble to measure a brand’s AI visibility

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Kroger’s ad business sees most profit growth since 2021

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As more surfaces become ad inventory, the economics get complicated

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Electronic Arts is bundling its games to make a bigger pitch to advertisers

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The state of publisher audiences in the zero-click era

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As Google’s ad tech case nears its end, the antitrust fight moves to AI

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OpenAI’s next ChatGPT ad format: click to chat, not to site

DigidayCovered by52 min read
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Covered by5 sites
The Conversation, Tech Xplore, and more ›
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Media Buying Briefing: How Publicis keeps winning clients without pitches

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What we’ve learned from the creator snafus at this year’s US Open

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Google rolls out pay-per-use AI licensing program to publishers

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Molson Coors ditches its TV-era workflow to move at creator speed, quadrupling engagement

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Future of Marketing Briefing: One more helping, for gluttons still hungry for Publicis and PepsiCo takes

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Why the CMO’s next chapter is becoming a true business leader again

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‘Certainly a disappointment’: Omnicom CFO’s verdict on losing PepsiCo to Publicis

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Amazon Ads brings advertisers to ChatGPT, extending its supply-chasing streak

DigidayCovered by23 min read
Digiday
Covered by2 sites
Search Engine Watch, and more ›
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Ad spend forecasts revised upward as more ad dollars are handled by AI tools

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Instacart launches custom AI assistants for retailers

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AI reshapes agency economics, but their contracts are still scrambling to catch up

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Google avoided (yet another) breakup… now comes the test of the ad tech remedies

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Media Briefing: Publishers are rebuilding their newsrooms for the post-Google era

Digiday6 min read
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