Digiday · Scour

Future of Marketing Briefing: The brands winning at AI started with process not tech

digiday.com·20h

Ally wants influence over women’s sports media deals

digiday.com·20h

Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying

digiday.com·20h

Amazon bets creator video podcasts can be the next TV network

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CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign

digiday.com·20h

Richer contextual signals in the bidstream help agencies and publishers alike

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How mobile gaming companies keep performance intact while migrating measurement systems

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With sports fragmentation, following the fans is crucial

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Marketers put up guardrails as AI agents reshape programmatic buying

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Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up

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Media Briefing: BuzzFeed’s $120M sale marks another step in the repricing of digital media scale

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‘We should own it’: Hershey’s programmatic chief on AI agents and media mix modeling

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By the numbers: Ad tech’s quarter of mixed fortunes

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The state of agentic advertising

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TikTok launches MCP server to let AI agents run campaigns

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MrBeast’s creator platform signals a more programmatic creator economy

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Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack

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Why Target killed its creator program, launched 2 new ones

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Future of TV Briefing: Inside Warner Bros. Discovery’s programmatic upfront pitch

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Ad tech is lining up behind OpenAI (it’s been here before)

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