Digiday
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Digital Content, Digital Advertising, Digital Marketing

Time has started serving ads to AI bots

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Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem

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Omnicom CEO: ‘The marketplace hasn’t seen what the cost of this AI is’

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‘They haven’t been given the receipts’: Why one brand is auditing its DSPs for greater transparency

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WTF is the IAB’s Redefining Media Types standard?

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Ad Tech Briefing: Google is morphing from media to tech, adland braces for impact

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OpenAI is already building the org chart of a mature ad business

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D+ Research: Brands expand creator marketing strategies

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Mythbusters: AI visibility’s biggest misconceptions

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Media Buying Briefing: Why Omnicom merged Mediahub and Hearts & Science

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Michaels claims Google-powered AI assistant doubles conversion rate of traditional search

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Kai Cenat’s Streamer U was a ‘masterclass’ for brands looking to tap content creators

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How AI costs are quietly reshaping principal media deals

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Kroger’s new CEO, a Walmart veteran, is focused on speed and execution

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Future of Marketing Briefing: The case for and against the death of the big brand ad

Digiday8 min read
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Google quietly gives ground on PMax controls

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Lifestyle brand Stanley uses AI behind the scenes — but execs claim it won’t touch ad creative

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As athletes embrace owned media properties, they’re pushing for more involved brand deals

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In Graphic Detail: The real impact of creators at the World Cup

Digiday5 min read
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Media Briefing: Brand authority and trust are becoming publishers’ newest AI assets

Digiday10 min read
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