Digiday
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Digital Content, Digital Advertising, Digital Marketing

Google quietly gives ground on PMax controls

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Lifestyle brand Stanley uses AI behind the scenes — but execs claim it won’t touch ad creative

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As athletes embrace owned media properties, they’re pushing for more involved brand deals

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In Graphic Detail: The real impact of creators at the World Cup

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Media Briefing: Brand authority and trust are becoming publishers’ newest AI assets

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TikTok’s Kat Marquez unpacks NBA and WNBA creator deal

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Future of TV Briefing: The streaming ad industry finally has levers to pull on quality

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How Bloom Nutrition is expanding internationally

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Why agencies are taking a hybrid approach to synthetic audience research

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Fears of Big Tech bias underpin debates around W3C’s Attribution API

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The upfront market is nearly done, as sports acts as both negotiation driver and obstacle

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Albertsons’ new ‘micro sitcom’ is a big deal for retail media

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Mastercard is tapping foodie creators to drive awareness and adoption

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As AI automates media work, Omnicom Media is rethinking the agency business model

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Nike versus Adidas: Which brand won the World Cup?

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‘We’re starting to wonder’: Ad industry chases AI value as usage outpaces proof

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W3C Attribution API prompts debate over the future of web measurement

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Ad Tech Briefing: Apple’s continued interest in ads

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In Graphic Detail: AI visibility is no longer about referral traffic

Digiday6 min read
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Media Buying Briefing: China remains a tough market for holding companies to figure out

Digiday6 min read
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