Digiday · Scour

How AI could disrupt retail media’s $38 billion search ad market

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‘Brand safety is moving from fear to curiosity’: Zefr’s Raddon on content-level accreditation – and what it exposes about the industry

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Meta’s measurement and attribution updates are welcomed, but not ground-breaking, ad execs say

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‘Nobody’s asking the question’: WPP’s biggest restructure in years means nothing until CMOs say it does

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Why a Gen Alpha–focused skin-care brand is giving equity to teen creators

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Future of Marketing Briefing: Epsilon’s quiet bet against the LLM gold rush

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The Rundown: Ad tech’s performance in 2025 was overshadowed by AI concerns and Big Tech

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As brands respond to AI search, walls crumble between paid and organic

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How brands are measuring value across the entire customer journey

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Pitch deck: How ChatGPT ads are being sold to Criteo advertisers

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Yahoo pauses IAB membership amid a series of quiet cost-saving measures

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Target looks to e-commerce, advertising investments to help grow the business

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‘Not a big part of the work’: Meta’s LLM bet has yet to touch its core ads business

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Media Briefing: As AI search grows, a cottage industry of GEO vendors is booming

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‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as well

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Omnicom Media North America CEO Ralph Pardo on integration and disintermediation

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Why one brand reimbursed $10,000 to customers who paid its ‘Trump Tariff Surcharge’ last year

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Future of TV Briefing: How Paramount’s and Warner Bros. Discovery’s ad tech stacks stack up

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How creator talent agencies are evolving into multi-platform operators

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As hold cos restructure, BBDO reframes client relationships

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