Digiday · Scour

WTF is Meta’s Manus tool?

digiday.com·10w

Ad Tech Briefing: Criteo named first ad tech partner to OpenAI’s ChatGPT ad pilot

digiday.com·10w

Agencies grapple with economics of a new marketing currency: the AI token

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From Boll & Branch to Bogg, brands battle a surge of AI-driven return fraud

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OpenAI’s ad push begins, and The Knot is co-piloting

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Why neuro-contextual AI changes how marketers plan media

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WTF is pay per ‘demonstrated’ value in AI content licensing?

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The agency holdcos have an AI story, but not an AI business model

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Why more brands are rethinking influencer marketing with gamified micro-creator programs

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Media Buying Briefing: The Big Three’s pieces are in place

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Bold Call: AI compute costs are the future of the upfront… and principal media

digiday.com·10w

Future of Marketing Briefing: The case for and against an agency subscription remuneration model

digiday.com·11w

Why Edward Jones’ agentic AI trial comes with limits

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WPP is betting its future on getting paid for outcomes

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Footwear brands navigate uncertainty after latest tariffs flip-flop

digiday.com·11w

The case for and against publisher content marketplaces

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Rising demand for principal media buying underpins WPP’s turnaround plan

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Reddit has carved out an upper funnel niche for brand advertisers

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Brands at eTail Palm Springs share lessons on the ‘messy middle’ of building AI tools

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Media Briefing: Without transparency, publishers can’t tell if Google’s Preferred Sources feature benefits them

digiday.com·11w

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