Digiday · Scour

Urban Outfitters shifts its influencer strategy from reach to participation

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Despite 2025 revenue beats, The Trade Desk’s stock price falls sharply after earnings update

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Brands celebrate tariff reprieve, but fresh uncertainty looms

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The Rundown: Why YouTube has become key for brand GEO strategies

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Future of TV Briefing: Netflix’s in-house ad platform launch has led some advertisers to double spend

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Can agencies fix the AI disconnect between the C-suite and marketing teams? Boathouse is trying to

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In Graphic Detail: Publishers chase video podcast growth, but audio still leads

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The case for in-flight advertising for audience engagement and retargeting

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AI doesn’t fix measurement — it raises the stakes for CMOs

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The fight over principal media has moved on but advertisers are still catching up

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What’s behind Netflix’s CTV market share jump?

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Ad Tech Briefing: As AI promises ‘transparency,’ more light is shed on the ad tech tax

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The numbers behind the WPP whistleblower case tell a story of their own

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‘An ethics issue’: Why some creators are re-auditing their brand deals after Hootsuite-ICE controversy

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Gary Vaynerchuk built his name telling CMOs they were wrong. Now he’s telling their CFOs instead

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Zero-click reality is rewriting the rules of search for brands

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Walmart Connect’s full-funnel ambitions come into focus, with Amazon in its sights

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Media Buying Briefing: Dentsu’s new CEO on how he’s going to grow the business again

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Walmart says AI users build 35% bigger baskets than others

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As it ramps up push to fund AI bets, Meta makes a new play for agencies

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