Digiday · Scour

AdCP vs. IAB Tech Lab: Inside programmatic advertising’s agentic AI standards showdown

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‘Being very careful’: Weeks after unveiling ad plans, OpenAI works to control the message

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Why brands are shifting toward ‘less precise, more accurate’ gauges for paid social

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Media Buying Briefing: Attivo breathes new life into Hill Holliday and DNY with senior media hires

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WTF is Markdown for AI agents?

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How a precise timing structure drives material differences in marketing efficiency

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While holdcos build ‘death stars of content,’ indie creative agencies take alternative routes

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How Boll & Branch leverages AI for operational and creative tasks

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Future of Marketing Briefing: AI’s branding problem is why marketers keep it off the label

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From feeds to streets: How mega influencer Haley Baylee is diversifying beyond platform algorithms

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‘A brand trip’: How the creator economy showed up at this year’s Super Bowl

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Media Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplaces

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Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think

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With AI backlash building, marketers reconsider their approach

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Overheard at the Digiday AI Marketing Strategies event

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Thrive Market’s Amina Pasha believes brands that focus on trust will win in an AI-first world

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Future of TV Briefing: CTV identity matches are usually wrong

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Canadian indie Salt XC expands its U.S. presence with purchase of Craft & Commerce

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Digiday+ Research: Dow Jones, Business Insider and other publishers on AI-driven search

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WTF are tokens?

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