Digiday · Scour

AI is changing how retailers select tech partners

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In Graphic Detail: AI licensing deals, protection measures aren’t slowing web scraping

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Ad Tech Briefing: Publishers are turning to AI-powered mathmen, but can it trump political machinations?

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‘The billable hour does not allow for any meaningful innovation’: S4 Capital builds subscription model for the AI age

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In the age of AI content, The Super Bowl felt old-fashioned

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Digiday ranks the best and worst Super Bowl 2026 ads

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YouTube’s upmarket TV push still runs on mid-funnel DNA

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Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

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Star power, AI jabs and Free Bird: Digiday’s guide to what was in and out at the Super Bowl

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Media Buying Briefing: Why is Wall Street punishing Publicis

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The case for and against bringing programmatic in-house

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In Q1, marketers pivot to spending backed by AI and measurement

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The Athletic invests in live blogs, video to insulate sports coverage from AI scraping

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Why Walmart is basically a tech company now

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In Graphic Detail: The scale of the challenge facing publishers, politicians eager to damage Google’s adland dominance

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WPP Media beefs up its sports insights prowess with new partnership with Genius Sports

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Future of Marketing Briefing: The word ‘agency’ is costing the ad giants

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Programmatic is drawing more brands to this year’s Winter Olympics

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How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year

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GLP-1 draws pharma advertisers to double down on the Super Bowl

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