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Digital Content, Digital Advertising, Digital Marketing

Ad Tech Briefing: The downstream implications of Publicis Groupe’s $2.2 billion bet on LiveRamp

DigidayCovered by25 min read
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Inside The Trade Desk’s Claude-powered campaign agent

Digiday4 min read
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Media Buying Briefing: What buyers expect out of this year’s upfront marketplace

Digiday7 min read
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Influencer boost budgets are throwing gas on social video spending fire

Digiday3 min read
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The Economist prepares for a two‑track internet: one for humans and one for AI agents

DigidayHNCovered by35 min read
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PPC Land, Reuters Institute for the Study of Journalism, and more ›
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Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Digiday6 min read
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Future of Marketing Briefing: The brands winning at AI started with process not tech

Digiday10 min read
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Ally wants influence over women’s sports media deals

Digiday5 min read
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Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying

Digiday15 min read
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Amazon bets creator video podcasts can be the next TV network

Digiday4 min read
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CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign

Digiday3 min read
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Richer contextual signals in the bidstream help agencies and publishers alike

Digiday2 min read
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How mobile gaming companies keep performance intact while migrating measurement systems

Digiday3 min read
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With sports fragmentation, following the fans is crucial

Digiday3 min read
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Marketers put up guardrails as AI agents reshape programmatic buying

Digiday2 min read
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Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up

Digiday3 min read
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Media Briefing: BuzzFeed’s $120M sale marks another step in the repricing of digital media scale

Digiday9 min read
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‘We should own it’: Hershey’s programmatic chief on AI agents and media mix modeling

Digiday5 min read
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By the numbers: Ad tech’s quarter of mixed fortunes

Digiday3 min read
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The state of agentic advertising

Digiday10 min read
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