Digiday · Scour

The case for and against influencer-led Super Bowl ads

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Walmart says ‘open partnerships’ are central to its AI strategy, while Amazon goes it alone

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Future of TV Briefing: Brands are spending more to advertise creators’ content, making usage rights a focal point

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‘Intentionally being cautious’: Why the ad industry isn’t ready to let AI agents spend ad dollars

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Epsilon, MiQ and Pinterest are among this year’s WorkLife Awards finalists

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‘More focused on advertising than ever before’: Nearly all of X’s top 100 advertisers returned, ads boss claims

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Will technology enable independent agencies to match the holdcos? They think so

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‘Amplified, and used against you’: Nike sat out the viral Maduro moment. That’s the point

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CES 2026: Agentic AI hype vs. media buyers’ pragmatism

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‘Worried about getting caught out’: Sir Martin Sorrell on why CMOs are not ready to pay for outcome-based agencies

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Ad Tech Briefing: Ad tech’s agentic gambit at CES

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Media Buying Briefing: How the holdcos fared in 2025, according to Comvergence

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Retail leaders at Target, Lowe’s and more on the AI investments they’re plotting for 2026

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Why cookware brand HexClad is sitting out of the Super Bowl for a broader field

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‘The net is tightening’ on AI scraping: Annotated Q&A with Financial Times’ head of global public policy and platform strategy

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Media buyers say Yahoo’s DSP is one to watch

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Digiday’s extensive guide to what’s in and out for creators in 2026

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Future of Marketing Briefing: The ad business arrived at CES in a holding pattern

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Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media

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Future starts to sharpen its AI search visibility playbook

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