Digiday
digiday.com

Digital Content, Digital Advertising, Digital Marketing

TikTok launches MCP server to let AI agents run campaigns

DigidayCovered by33 min read
Digiday
Covered by3 sites
PYMNTS, and more ›
Read on Scour →
Feeds

MrBeast’s creator platform signals a more programmatic creator economy

Digiday5 min read
Read on Scour →
Feeds

Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack

Digiday5 min read
Read on Scour →
Feeds

Why Target killed its creator program, launched 2 new ones

Digiday4 min read
Read on Scour →
Feeds

Future of TV Briefing: Inside Warner Bros. Discovery’s programmatic upfront pitch

Digiday6 min read
Read on Scour →
Feeds

Ad tech is lining up behind OpenAI (it’s been here before)

Digiday3 min read
Read on Scour →
Feeds

Why Duluth trusts AI agents with bidding, but not brand storytelling

Digiday2 min read
Read on Scour →
Feeds

How GameStop went from struggling retailer to eBay bidder

Digiday6 min read
Read on Scour →
Feeds

Ad Tech Briefing: Accountability in adland’s agentic era?

Digiday5 min read
Read on Scour →
Feeds

Amazon positions live sports portfolio as leverage to pry open upfront dollars

Digiday5 min read
Read on Scour →
Feeds

OpenAI makes it easier to run shopping ads in ChatGPT

Digiday4 min read
Read on Scour →
Feeds

How sports marketing is shifting from media buys to moment-based activation

Digiday3 min read
Read on Scour →
Feeds

Marketers strain to juggle media budgets, AI and high expectations from CEOs

Digiday2 min read
Read on Scour →
Feeds

Inside Expedia’s year-long partnership with mega creator IShowSpeed

Digiday4 min read
Read on Scour →
Feeds

Media Buying Briefing: Takeshi Sano is making the rounds for Dentsu

Digiday7 min read
Read on Scour →
Feeds

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

DigidayCovered by27 min read
Digiday
Covered by2 sites
All 2 sites ›
Read on Scour →
Feeds

‘Google doesn’t care that it’s terrible’: Brand, agency execs air frustrations with The Trade Desk, Google’s Performance Max, Meta’s Advantage+

Digiday9 min read
Read on Scour →
Feeds

The case for and against agentic media buying

DigidayCovered by25 min read
Digiday
Covered by2 sites
PPC Land, MarketingProfs ›
Read on Scour →
Feeds

‘There’s a big shift’: Amazon is turning the upfront into a pitch for its ad tech, not just primetime

Digiday5 min read
Read on Scour →
Feeds

Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy

Digiday9 min read
Read on Scour →
Feeds

Keyboard shortcuts

Navigation

Next / previous post
j/k
Open post
oorEnter
Preview post
v

Post actions

Love post
a
Like post
l
Dislike
d
Undo reaction
u
Save / unsave
s

Recommendations

Add interest / feed
Enter
Not interested
x

Go to

Home
gh
Interests
gi
Feeds
gf
Likes
gl
History
gy
Changelog
gc
Settings
gs
Discover
gb
Search
/

General

Show this help
?
Submit feedback
!
Close modal / unfocus
Esc

Press ? anytime to show this help