Digiday
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Digital Content, Digital Advertising, Digital Marketing

Retailers are rushing to build AI apps. It’s unclear if shoppers will use them

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Why news publishers are getting into the sports business coverage

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From ad tech tax to AI data brokers: the new middlemen keep 100%, publishers say

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Media Buying Briefing: Rival trade bodies emerge to contend programmatic’s future

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The state of generative AI in the creator economy

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TikTok recreates its ads for billboards through Vistar partnership

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OpenAI starts laying foundations for ChatGPT ads in EU

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USA Today Co.’s AI licensing deals drive ‘notable’ revenue in Q1, despite pressure on traffic and programmatic

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Taboola’s next act: an AI answer engine for publishers

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Marketers question expensive AI visibility tools as inconsistent results fuel skepticism

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Baller League’s creator strategy: reach is not the same as fandom

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Future of Marketing Briefing: YouTube’s creator data play is an on-ramp, not a destination

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X upgrades its ad platform in long overdue overhaul

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The Rundown: Google expands AI Max as automation shifts upstream

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Possible Day 2: Breaking down agentic’s impact on marketing, including multicultural

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Media Briefing: Publishers rewire sales teams for the outcomes era

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How former college athlete and Airbnb host turned Love Island fame into widespread success

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Uncertainty is the real cost of the Middle East war for advertisers

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Meta opens its ad ecosystem to third-party AI tools

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The promise and threat of AI, as understood through the eyes of Possible

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