Digiday · Scour

Ad Tech Briefing: Big Tech won 2025 (even when it lost)

digiday.com·20w

‘A year of loose ends’: Digiday editors share top takeaways from 2025

digiday.com·20w

How brands shifted marketing and media strategies through year of tariffs

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Despite the hype, agentic AI isn’t ready to take the brand controls just yet

digiday.com·20w

Media giant Essence launches a marketplace for Black women-led brands

digiday.com·20w

What publishers are wishing for this holiday season: End AI scraping and determine AI-powered audience value

digiday.com·20w

In Graphic Detail: The state of AI referral traffic in 2025

digiday.com·20w

Starbucks hires first-of-its-kind marketing role heading up fashion and beauty collabs

digiday.com·20w

Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut

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TikTok Shop offers incentives to new sellers, as U.S. uncertainty is finally over

digiday.com·20w

Why Georgia-Pacific is turning its programmatic scrutinty to the sell side

digiday.com·21w

How the MAHA movement influenced food and beverage brands in 2025

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Media buyers shift spend from The Trade Desk’s OpenPath over transparency concerns

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Future of Marketing Briefing: Why ‘just good enough’ is generative AI’s real threat to marketers

digiday.com·21w

Media Briefing: The top trends in the media industry for 2025

digiday.com·21w

Why brands are still showing up on Roblox

digiday.com·21w

At Ebiquity, a new role signals marketing’s shift from metrics to meaning

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In Graphic Detail: Why YouTube is a genuine threat to Netflix

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Why media mix modeling is becoming essential for predictive ROAS measurement

digiday.com·21w

Future of TV Briefing: How the future of TV shaped up in 2025

digiday.com·21w

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