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Digital Content, Digital Advertising, Digital Marketing

‘That is an objective’: Omnicom tests AI agents to cut out the ad tech middlemen

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Podcast engagement drives brand audio spending ahead of World Cup

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The rise of deepfakes poses a new trust challenge for publishers

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WPP CFO says The Trade Desk operates in a smaller slice of the ad market

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Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026

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‘The bridge between intuition and ROI’: The M&A race to own advertising’s last unmeasured lever

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Walmart’s expanded data offering to agencies and advertisers gets closer to self-serve

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CMOs continue their uphill climb in the eyes of their CEOs: Boathouse study

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How Netflix is rewriting the streaming ad playbook

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As holdcos sour on The Trade Desk, Stagwell goes all in

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Ad Tech Briefing: Meta and Pinterest showcase CTV possibilities at ad tech’s Miami jamboree

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Adobe relies on Firefly to win over creators

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Pinterest debuts audience extension offering on CTV

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Advertisers are flying blind on ChatGPT ads — Adthena wants to change that

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Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation

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News UK turns The Times’ first-party data into synthetic audiences for advertisers

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Marketers join OpenAI’s ad pilot, nudged by FOMO

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Meta eyes CTV expansion to fuel its next wave of ad growth

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Why Coca-Cola has made World Cup TV ads one part of its sports marketing play

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Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage

Digiday9 min read
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