Digiday · Scour

Paramount Skydance’s remarks show principal-based media unease isn’t going anywhere

digiday.com·25w

WTF are synthetic audiences?

digiday.com·25w

‘Clicks don’t pay the bills, pipeline quality does,’ becomes LinkedIn’s case for its pricey ad prices

digiday.com·25w

Ad Tech Briefing: Digital Omnibus is about to land — here’s what it means for GDPR, and the future of ad targeting

digiday.com·25w

The ‘hot dog vs. sandwich’ problem in AI advertising

digiday.com·25w

Media Buying Briefing: Q4 wobbles a bit, and buyers wonder how it will affect 2026 spending

digiday.com·25w

TikTok dangles cash, credits and fully-funded deals to supercharge U.S. Shop spending

digiday.com·25w

Influencer partnerships expand, though unevenly across the creator economy

digiday.com·25w

How Amazon aims to do more with less

digiday.com·25w

Agencies are racing to offer zero-click analysis tools, but monetizing them isn’t easy

digiday.com·25w

WTF is commerce media?

digiday.com·25w

Creators embrace Beehiiv’s push beyond newsletters

digiday.com·26w

Amid search wars, Google touts YouTube, display inventory to advertisers

digiday.com·26w

Future of Marketing Briefing: The agentic turn inside programmatic advertising

digiday.com·26w

Walmart, Target, Kroger swap name brands for private labels in Thanksgiving meal deals

digiday.com·26w

Forbes launches dynamic AI paywall as it ramps up post-search commercial diversification plans

digiday.com·26w

Identity is finally within reach for challenger brands

digiday.com·26w

For the agentic-curious: WTF is the Agentic RTB Framework?

digiday.com·26w

Brands tap outside-the-box personalities to stand out as influencer marketing gets more competitive

digiday.com·26w

As industry layoffs become the ‘new normal’, so does fear of AI’s impact on adland’s job market

digiday.com·26w

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