Digiday · Scour

Media Briefing: Publishers turn to paid audience acquisition tactics to tackle traffic losses

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Why rethinking syndication will help publishers succeed in the AI era

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Where agencies add value in Amazon’s AI agent-led ad system

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How TikTok Shop will police for fraudulent behavior on Black Friday and Cyber Monday

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When bots look like buyers: agentic traffic causing new publisher headaches

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Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?

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Buyers aren’t exactly won over by Netflix’s new monthly active viewers (MAV) metric

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How Delish’s Joanna Saltz built a sizzling brand and hot career in a fickle industry

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How Jersey Mike’s demonstrated incremental value with AI-powered programmatic CTV

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Amazon rebuilds its ad machine for the mass market

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Job cuts hit 22-year October high as retail layoffs from Amazon to Target mount ahead of holidays

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Ad Tech Briefing: AppLovin’s AI-fueled surge and The Trade Desk’s stumble show where investors are placing their bets

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Publishers swap traffic angst for strategy in Q3 earnings

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Behind Unilever’s creator and social strategy for next year’s World Cup

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Why AI and synthetic social aren’t driving up creator value — yet

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AI agent developers have become adland’s in-demand role

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Daily Mail says Google AI Overviews have killed click-throughs

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Brands and retailers are already rushing to capitalize on World Cup fever

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Media Buying Briefing: Stagwell strikes partnership with Palantir, as it zigs from rivals

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Ride-hailing app puts social justice in drive

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