Digiday · Scour

WPP expands AI capabilities to boost brand performance with Sightly partnership

digiday.com·27w

Independent agencies face new frontier as agency-in-a-box tools democratize creativity

digiday.com·27w

Ad Tech Briefing: IAB Tech Lab plans a ‘Programmatic Governance Council’ amid transparency rift

digiday.com·27w

How AI is reinventing the holiday gift guide

digiday.com·27w

How The Times is using AI to model synthetic focus groups from human audiences

digiday.com·27w

digiday.com·27w

Advertisers react to holiday creep by pushing TV spend earlier

digiday.com·27w

Ranking is out, visibility is in as publishers chip away at AI search optimization

digiday.com·27w

How U.K. news group Reach is diversifying traffic sources amid zero-click threat

digiday.com·27w

Media Buying Briefing: Why Dentsu Japan and the rest of the holdco just don’t fit well together

digiday.com·27w

Target layoffs hit almost all corners of the business, from merchants to engineers

digiday.com·27w

The Great Resignation is over — unless you’re a retail CEO

digiday.com·28w

Future of Marketing Briefing: AI didn’t break agencies – the talent drain did

digiday.com·28w

Inside the ‘grand bargain’ to reconcile ad tech’s warring middlemen

digiday.com·28w

Pitch Deck: How Amazon plans to turn Q3’s $17 billion ad haul into Q4’s next big DSP push

digiday.com·28w

WPP’s Open Pro AI suite already faces competition from Google and Canva

digiday.com·28w

Reddit is already in early testing with its own AI campaign tool

digiday.com·28w

Why effective destination marketing is the future of contextual (year-round) advertising

digiday.com·28w

WPP’s ‘unacceptable’ results show scale of turnaround challenge facing new boss Cindy Rose

digiday.com·28w

AI slop myths, debunked: What’s harmful, what’s hype, what’s just meh

digiday.com·28w

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