Digiday
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Digital Content, Digital Advertising, Digital Marketing

Pitch deck: How ChatGPT ads are being sold to Criteo advertisers

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Yahoo pauses IAB membership amid a series of quiet cost-saving measures

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Target looks to e-commerce, advertising investments to help grow the business

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‘Not a big part of the work’: Meta’s LLM bet has yet to touch its core ads business

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Media Briefing: As AI search grows, a cottage industry of GEO vendors is booming

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‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as well

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Omnicom Media North America CEO Ralph Pardo on integration and disintermediation

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Why one brand reimbursed $10,000 to customers who paid its ‘Trump Tariff Surcharge’ last year

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Future of TV Briefing: How Paramount’s and Warner Bros. Discovery’s ad tech stacks stack up

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How creator talent agencies are evolving into multi-platform operators

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As hold cos restructure, BBDO reframes client relationships

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WTF is Meta’s Manus tool?

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Ad Tech Briefing: Criteo named first ad tech partner to OpenAI’s ChatGPT ad pilot

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Agencies grapple with economics of a new marketing currency: the AI token

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From Boll & Branch to Bogg, brands battle a surge of AI-driven return fraud

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OpenAI’s ad push begins, and The Knot is co-piloting

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Why neuro-contextual AI changes how marketers plan media

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WTF is pay per ‘demonstrated’ value in AI content licensing?

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The agency holdcos have an AI story, but not an AI business model

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Why more brands are rethinking influencer marketing with gamified micro-creator programs

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