Digiday
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Digital Content, Digital Advertising, Digital Marketing

Media Buying Briefing: The Big Three’s pieces are in place

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Bold Call: AI compute costs are the future of the upfront… and principal media

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Future of Marketing Briefing: The case for and against an agency subscription remuneration model

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Why Edward Jones’ agentic AI trial comes with limits

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WPP is betting its future on getting paid for outcomes

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Footwear brands navigate uncertainty after latest tariffs flip-flop

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The case for and against publisher content marketplaces

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Rising demand for principal media buying underpins WPP’s turnaround plan

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Reddit has carved out an upper funnel niche for brand advertisers

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Brands at eTail Palm Springs share lessons on the ‘messy middle’ of building AI tools

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Media Briefing: Without transparency, publishers can’t tell if Google’s Preferred Sources feature benefits them

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Urban Outfitters shifts its influencer strategy from reach to participation

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Despite 2025 revenue beats, The Trade Desk’s stock price falls sharply after earnings update

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Brands celebrate tariff reprieve, but fresh uncertainty looms

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The Rundown: Why YouTube has become key for brand GEO strategies

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Future of TV Briefing: Netflix’s in-house ad platform launch has led some advertisers to double spend

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Can agencies fix the AI disconnect between the C-suite and marketing teams? Boathouse is trying to

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In Graphic Detail: Publishers chase video podcast growth, but audio still leads

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The case for in-flight advertising for audience engagement and retargeting

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AI doesn’t fix measurement — it raises the stakes for CMOs

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