Digiday
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Digital Content, Digital Advertising, Digital Marketing

Why agentic media buying is becoming a client-by-client configuration job

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Perplexity blocks Time’s ads served to AI agents, calling them ‘deceptive’

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Business Insider, Substack, and more ›
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Experian retires the Audigent brand, folding it into Experian Marketing Services

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Zoom relies on creators to boost AI search results

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Media Buying Briefing: How Instrument won Croc’s business in a day

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OpenAI is coming for SMB advertisers

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Why Georgia-Pacific bet the future of programmatic on supply, not demand

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Meet the interior design creator who made a reluctant pivot that paid off

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The Trade Desk is betting part of its recovery on measurement nobody can argue with

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Clients are hungry for AI visibility aids, but buyers are skeptical of specialized markdown ads

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Your favorite beauty brands are now also entertainment brands

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Future of Marketing Briefing: Creator agencies are becoming entertainment studios — brands are footing the bill

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By the numbers: How marketers are building the infrastructure for AI search

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Synthetic data specialist Ideally wants research to be used at the start of the creative process

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Nielsen to take DoubleVerify private for $2.15 billion as public ad tech stocks stumble on mixed Q2 earnings

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‘It will take a few years’: WPP CEO Cindy Rose says outcome-based pay is still years away

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Kroger’s AI shopping assistant has ads at launch

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OpenAI brings product carousels to ChatGPT ads

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Why brands like Gap Inc. and Staples are inviting their employees to be creators

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Media Briefing: The case for and against markdown for AI bots

Digiday9 min read
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