Digiday · Scour

Inside The Trade Desk’s programmatic power struggle

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Creator content has become critical for retail media networks

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What separates brands that grow from brands that stand still

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Why marketing is now the operating system for growth

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‘Fear of believing you’re irrelevant’: Economic headwinds, global tensions won’t keep marketers from Cannes Lions

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Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts

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Creator scandals have turned morality clauses into brands’ go-to exit strategy

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‘I’m playing the long game’: Journalists are striking out alone and discovering the business is toughest beat of all

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With the World Cup around the corner, media buyers expect streaming prices to soar

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In Graphic Detail: New data shows publishers face growing AI bot, third-party scraper activity

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Future of Marketing Briefing: The ad industry has an AI label problem

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Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control

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How did Nike’s embattled heritage brand Converse reach a 15-year revenue low?

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OpenAI has quietly launched its ads manager as it races to build out its ads business

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While AI is building the web faster than ever, accessibility can’t be left behind

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The Washington Post’s Arc XP adds TollBit to help publishers make money from AI bot traffic

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Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms

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Ipsy joins the WNBA craze as the official beauty partner of the Las Vegas Aces

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Media Briefing: Another AI threat emerges for publishers: the third-party scraper

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Possible expands not only its area but also its marketer presence, aka ‘gold dust’

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