Digiday · Scour

Bauer Media Group slashes publishing headcount in company-wide restructure

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Future of Marketing Briefing: Why brand builders are back in fashion

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Puma’s AI head says the brand is still giving ‘the keys to the consumer’ as it invests in digital concierge

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The Rundown: Q1 dealmaking cools across ad tech and martech as AI remains the hottest ticket

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‘Everything is coming down’: ChatGPT ads are getting cheaper

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U.K. brands increase media spend despite economic stormclouds

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OpenAI builds tool to track whether ChatGPT ads convert

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How college athlete Carson Roney went from TikTok dances to Gatorade commercials

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Media Briefing: The ‘SaaS-pocalypse’ is spreading to publishers

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Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt

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Agencies compete for SEO talent as client demand for zero-click expertise surges

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Google AI Max moves out of beta: Marketers sound off on the inevitable migration

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A closer look at OpenAI’s ads manager – and how much work it still needs

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Forbes creates wine vertical, commerce shop and membership business as AI squeezes traffic

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Future of TV Briefing: Netflix’s VOID peeks at the future of virtual product placement

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Why brands can’t stop acting like reply guys and jumping into viral comment threads on social media

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‘Absolutely no intention’: Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute

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Ad Tech Briefing: The Trade Desk’s ‘changing of the guard’ and a ‘sign of the times’

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Digiday+ Research: Publishers favor generative AI over predictive AI

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MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren’t the right fit

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