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Variety

Super Bowl Soap Opera: Disney Sells Some Commercials for $9 Million, But Still Faces Resistance From Large Ad Buyers (EXCLUSIVE) (opens in new tab)

Covered by 4 sources See all sources covering this story including NBC Sports, Digiday

Covered in 5 articles

NBC Sports·

Disney softens its stance on Super Bowl LXI ad pricing

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Digiday·

Media Buying Briefing: Production and media squeeze lead brands to run campaigns for longer

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Digiday·

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

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Mediagazer·

Sources: Disney has sold more than 10 Super Bowl ad slots of 30 seconds for around $9M each, after sources said it was seeking $10M from advertisers (Brian Stei...

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Awful Announcing·

Disney Super Bowl ad slots fetching $9M per, short of $10M asks

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