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Media agencies scrutinize paid search adjustments amid zero-click signal confusion
digiday.com
·
2d
🤖
Programmatic Advertising
IAB Australia releases comprehensive guide for programmatic DOOH buyers
ppc.land
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2d
🏙️
DOOH Advertising
Marketers increasingly pressured to show their creator spend is worth it — with harder metrics
digiday.com
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2d
Texas launches investigations into Character.AI and Meta for children's privacy
ppc.land
·
2d
🔒
Privacy Compliance
News site traffic is shrinking, but Google and AI aren’t solely to blame
searchengineland.com
·
2d
Future of TV Briefing: WTF is co-viewing measurement?
digiday.com
·
3d
📺
Connected TV
Small models can't learn search tasks despite more data
ppc.land
·
3d
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