Digiday · Scour

WTF is the IAB’s AI Accountability for Publishers Act (and what happens next)?

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Brands invest in creators for reach as celebs fill the Big Game spots

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Despite saturated live sports calendar, Super Bowl remains north star for brands

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Hearst rethinks brand safety to unlock news ad yield

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OpenAI’s plan for ChatGPT ads starts with brands, not agencies

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The case for and against pre-game Super Bowl ads

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Dentsu is the latest holdco to reunite media and creative production

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Media Briefing: A solid Q4 gives publishers breathing room as they build revenue beyond search

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Bloomberg’s new video hub aims to keep audiences – and subscribers

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Lego is building out an in-house programmatic team

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ICE has become a national issue for Target

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Future of TV Briefing: How AI agents prime TV advertising for ‘premium automation’

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Here’s what else a $8M, 30-second Super Bowl budget can purchase in 2026

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The Rundown: What YouTube creators should expect to change in 2026

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Q&A: Nikhil Kolar, vp Microsoft AI scales its ‘click-to-sign’ publisher AI content marketplace

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Financial Times, Twitch and Politico are among the winners of this year’s Digiday Media Awards Europe

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Mountain Dew, Billups and Sky Sports are some of the winners of this year’s Digiday Marketing and Advertising Awards Europe

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Why smarter media allocation — not bigger budgets

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How Tree Hut used AI to turn customer feedback into product insights and quadruple social engagement

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Ad Tech Briefing: Amazon launches MCP server for agent-driven advertising

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