Digiday · Scour

Gale agency study on emerging media encourages marketers to tap more deeply into communities

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A running list of publisher lawsuits targeting Google’s ad tech practices

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WTF is Google’s Universal Commerce Protocol?

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Inside NBCUniversal’s test to use AI agents to sell ads against a live NFL game

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‘There was a conversation’: Vita Coco rides out TikTok U.S. uncertainty with its safety nets built

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Media Buying Briefing: Marketers are wary of civil unrest at this year’s World Cup

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In Graphic Detail: Why TikTok still faces an uphill battle in the U.S.

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From vibes to data: Why some brands use predictive tech to vet creators

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Will Publicis Groupe keep exploring M&A or does it need to focus on what it’s already got?

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P&G bets big on retail integration as CPGs question incrementality

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‘Our marketing is not a bullshit machine’: Why Perplexity is investing in targeted, organic growth

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Future of Marketing Briefing: Advertising’s tracking system meets a new political reality

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WTF is vibe coding?

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In Graphic Detail: The puny nature of regulatory fines compared to Big Tech’s financial prowess

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As AI catches on across luxury, brands play up their emotional value

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Here’s what a bigger — and more fractured — 2026 World Cup means for advertisers

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Inside NBCU’s $3 million Peacock Super Bowl pitch

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Some TikTok Shop sellers pull back as the platform moves to end independent shipping in the U.S.

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Google’s forced AI opt out: what changes — and what doesn’t

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Media Briefing: ‘A bitter pill’: ChatGPT ads are coming

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