Digiday
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Digital Content, Digital Advertising, Digital Marketing

Brands are getting creative as fuel costs raise shipping fees

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Media Briefing: As Google traffic ebbs, some publishers see social platforms as real revenue lines

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ACR data is invaluable, but only if it lives within DSPs

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Why publishers are betting on video to counter AI search

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The AI paradox: Marketers trust AI to buy media, not build brands

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Premier League gambling ban gives brand sponsors an open goal, but CMOs must still prove value

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Why marketers are rethinking identity infrastructure

Digiday5 min read
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Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations

Digiday5 min read
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In Graphic Detail: Why OpenAI’s ad business is still a work in progress

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As OpenAI’s ChatGPT ad delivery improves, the doubts it created aren’t so easily fixed

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Ad Tech Briefing: Agencies reposition for the agentic era

Digiday5 min read
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Omnicom’s ‘fewer middlemen’ push is reaching publishers – just not their P&Ls

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Bleacher Report launches YouTube channel for its sports cartoon fanbase ahead of World Cup

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WTF is viewbotting?

Digiday4 min read
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Inside the great digital media reckoning

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Media Buying Briefing: Production and media squeeze lead brands to run campaigns for longer

Digiday7 min read
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The NBA’s contract with YouTuber Kenny Beecham could be a new blueprint for sports leagues

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Google’s latest commerce moves deepen the battle over agentic shopping

Digiday3 min read
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Unpacked: How loyalty programs power lifecycle marketing strategies

Digiday15 min read
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Why WPP’s AI boss believes agents are still in the ‘teenage sex’ stage of development

Digiday2 min read
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