Digiday
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Digital Content, Digital Advertising, Digital Marketing

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win

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Nike’s Boston Marathon billboard chiding walkers inspires new Asics and Ecco campaigns

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Beehiiv adds even more features to go up against competitors and win over creators

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NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada

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Why brands like The League are making the first move to take advantage of LinkedIn’s creator appeal

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YouTube is turning audio into an ad product — SiriusXM is selling it

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Retailers offer fuel perks as consumers look for relief from $4 gas amid U.S.-Iran war

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Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

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Why live streaming is a borderless $4 billion global opportunity

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Marketing strategists search for a solution to AI’s all-too predictable outputs

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Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming’s identity crisis

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How The Financial Times is betting on personality-led vodcasts as its next subscription lever

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Vibes over metrics: Why more creators are holding IRL events to own their audience

Digiday4 min read
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Uber, Time and eos are 2026 Future Leader Awards finalists

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How native CTV is solving the channel’s attention problem

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OpenAI turns on cost-per-click ads inside ChatGPT

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Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus

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Why OpenAI is ‘running at lightning speed’ to build an ad business

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David’s Bridal invests in its creator strategy as part of its post-bankruptcy comeback

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Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

DigidayHN7 min read
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