Digiday · Scour

Omnicom quietly moves Flywheel and Omni into the media group

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Digiday+ Research: Marketers’ AI use rises, but tech skills stall

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Despite enthusiasm over its ChatGPT tie-up, Criteo’s shares slide on downgraded revenue forecast

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How Ace Hardware built its employee AI assistant

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‘Maybe ChatGPT is a different kind of a place’: Why OpenAI is saying no to search budgets

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‘CPC pain is real’: One year on, Google’s AI Max has pushed up search budgets

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Marketers at Possible adjust to the realities of AI while trying to stay human

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Future of TV Briefing: The upfront glossary, 2026 edition

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OpenAI opens up ChatGPT ads manager to the U.S. while promising third-party measurement, CPA bidding

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Digitas, Five Below and January Digital are among the 2026 Future Leader Awards Winners

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Social video ad spending is set to outpace CTV in growth rate this year

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WTF are brand health metrics?

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Ad Tech Briefing: Yahoo pairs with Kochava to pitch ‘agentic’ DSP workflows

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Some micro influencers find promising security in brand ownership over sponsorships

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Retailers are rushing to build AI apps. It’s unclear if shoppers will use them

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Why news publishers are getting into the sports business coverage

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From ad tech tax to AI data brokers: the new middlemen keep 100%, publishers say

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Media Buying Briefing: Rival trade bodies emerge to contend programmatic’s future

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The state of generative AI in the creator economy

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TikTok recreates its ads for billboards through Vistar partnership

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