Digiday · Scour

OpenAI starts laying foundations for ChatGPT ads in EU

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USA Today Co.’s AI licensing deals drive ‘notable’ revenue in Q1, despite pressure on traffic and programmatic

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Taboola’s next act: an AI answer engine for publishers

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Marketers question expensive AI visibility tools as inconsistent results fuel skepticism

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Baller League’s creator strategy: reach is not the same as fandom

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Future of Marketing Briefing: YouTube’s creator data play is an on-ramp, not a destination

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X upgrades its ad platform in long overdue overhaul

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The Rundown: Google expands AI Max as automation shifts upstream

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Possible Day 2: Breaking down agentic’s impact on marketing, including multicultural

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Media Briefing: Publishers rewire sales teams for the outcomes era

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How former college athlete and Airbnb host turned Love Island fame into widespread success

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Uncertainty is the real cost of the Middle East war for advertisers

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Meta opens its ad ecosystem to third-party AI tools

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The promise and threat of AI, as understood through the eyes of Possible

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‘That is an objective’: Omnicom tests AI agents to cut out the ad tech middlemen

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Podcast engagement drives brand audio spending ahead of World Cup

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The rise of deepfakes poses a new trust challenge for publishers

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WPP CFO says The Trade Desk operates in a smaller slice of the ad market

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Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026

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‘The bridge between intuition and ROI’: The M&A race to own advertising’s last unmeasured lever

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