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Digital Content, Digital Advertising, Digital Marketing

OpenAI turns on cost-per-click ads inside ChatGPT

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Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus

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Why OpenAI is ‘running at lightning speed’ to build an ad business

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David’s Bridal invests in its creator strategy as part of its post-bankruptcy comeback

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Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

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Media Buying Briefing: As Q1 results from a few holdcos show, the market’s not panicking, yet

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From page views to propensity: How the Daily Mail is retooling for a zero-click world

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As upfront negotiations near, buyers chart path through complex sports market

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Why Mondelez is hiring a global lead to solve for AI-driven shopping bots

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The World Cup is set to lift demand for digital out-of-home spending

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while AI worries intensify

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Bauer Media Group slashes publishing headcount in company-wide restructure

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Future of Marketing Briefing: Why brand builders are back in fashion

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Puma’s AI head says the brand is still giving ‘the keys to the consumer’ as it invests in digital concierge

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The Rundown: Q1 dealmaking cools across ad tech and martech as AI remains the hottest ticket

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‘Everything is coming down’: ChatGPT ads are getting cheaper

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U.K. brands increase media spend despite economic stormclouds

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OpenAI builds tool to track whether ChatGPT ads convert

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How college athlete Carson Roney went from TikTok dances to Gatorade commercials

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Media Briefing: The ‘SaaS-pocalypse’ is spreading to publishers

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