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Digital Content, Digital Advertising, Digital Marketing

Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt

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Agencies compete for SEO talent as client demand for zero-click expertise surges

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Google AI Max moves out of beta: Marketers sound off on the inevitable migration

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A closer look at OpenAI’s ads manager – and how much work it still needs

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Forbes creates wine vertical, commerce shop and membership business as AI squeezes traffic

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Future of TV Briefing: Netflix’s VOID peeks at the future of virtual product placement

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Why brands can’t stop acting like reply guys and jumping into viral comment threads on social media

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‘Absolutely no intention’: Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute

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Ad Tech Briefing: The Trade Desk’s ‘changing of the guard’ and a ‘sign of the times’

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Digiday+ Research: Publishers favor generative AI over predictive AI

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MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren’t the right fit

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Inside The Trade Desk’s programmatic power struggle

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Creator content has become critical for retail media networks

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What separates brands that grow from brands that stand still

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Why marketing is now the operating system for growth

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‘Fear of believing you’re irrelevant’: Economic headwinds, global tensions won’t keep marketers from Cannes Lions

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Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts

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Creator scandals have turned morality clauses into brands’ go-to exit strategy

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‘I’m playing the long game’: Journalists are striking out alone and discovering the business is toughest beat of all

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With the World Cup around the corner, media buyers expect streaming prices to soar

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