Digiday · Scour

Future of TV Briefing: The streaming ad upfront trends, programmatic priorities revealed in Q3 2025 earnings reports

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WPP’s turbulent 2025: Inside the reorgs, financial woes, and new leadership under Cindy Rose

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Newsweek is building an AI Mode-like experience to customize homepages for readers

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Ad Tech Briefing: The Programmatic Governance Council is a bid to reset power dynamics

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U.K. retailer Tesco wants advertisers to see it as equal to any traditional media partner

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Why Carter’s new CMO wants more emotional, relatable marketing across channels

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Visa extends its reach into the creator economy’s liquidity crunch

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WTF is multimodal AI for advertisers? | How AI models are enabling a new level of flexibility and precision in targeting

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Publishers, social platforms and commerce media networks are staking their claim to first-party data

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OpenAI’s new ChatGPT shopping tool promises ‘in-depth’ research — just not for Amazon products

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Media Buying Briefing: Understanding 24 Seven’s move to become a mini-holdco with three complementary agencies

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How AI’s hit to publisher traffic is quietly rewiring media M&A

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Digiday+ Research: Where publisher revenue stands with ads, video, content licensing and subscriptions

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Instacart tripled its smart cart store count this year

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Future of Marketing Briefing: The tells and flops that will define Omnicom-IPG mega holdco

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Overheard in the Media Agency Report: How Assembly, IPG, Horizon and others use AI and will spend on ads in 2026

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As Black Friday nears, fake apologies from brands are all over Instagram

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In Graphic Detail: CMOs at a crossroads of power and proof

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Deloitte Scout: IA per formazione professionale e contrasto al “workslop”

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Intended or not, the new Omnicom will forever change agencies as we’ve known them

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