Digiday · Scour

Walmart’s expanded data offering to agencies and advertisers gets closer to self-serve

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CMOs continue their uphill climb in the eyes of their CEOs: Boathouse study

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How Netflix is rewriting the streaming ad playbook

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As holdcos sour on The Trade Desk, Stagwell goes all in

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Ad Tech Briefing: Meta and Pinterest showcase CTV possibilities at ad tech’s Miami jamboree

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Adobe relies on Firefly to win over creators

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Pinterest debuts audience extension offering on CTV

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Advertisers are flying blind on ChatGPT ads — Adthena wants to change that

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Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation

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News UK turns The Times’ first-party data into synthetic audiences for advertisers

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Marketers join OpenAI’s ad pilot, nudged by FOMO

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Meta eyes CTV expansion to fuel its next wave of ad growth

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Why Coca-Cola has made World Cup TV ads one part of its sports marketing play

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Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage

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Sports guidance to brands from three sources: Keep the fan top of mind and you might just win

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Nike’s Boston Marathon billboard chiding walkers inspires new Asics and Ecco campaigns

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Beehiiv adds even more features to go up against competitors and win over creators

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NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada

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Why brands like The League are making the first move to take advantage of LinkedIn’s creator appeal

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YouTube is turning audio into an ad product — SiriusXM is selling it

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