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The Athletic

Shoppers’ Frenzy for ‘Royal Pop’ Pocket Watches Forces Swatch to Shut Stores (opens in new tab)

Covered by 8 sources See all sources covering this story including Entrepreneur, Rolling Stone

Covered in 10 articles

Entrepreneur·

A $400 Swatch Watch Drove Crowds Into a Frenzy — And Forced the Company to Close Stores Worldwide

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Rolling Stone
·

Where to Buy the Buzzy Swatch x Audemars Piguet ‘Royal Pop’ Watch Collaboration Online

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Robb Report
·

Audemars Piguet and Swatch’s New Watches Are Selling for Thousands Online After In-Store Chaos

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kite.kagi.com·

Swatch shuts stores after Royal Pop crowds surge

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kite.kagi.com·

Swatch closes stores after rush for Royal Pop watch

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kite.kagi.com·

Swatch closes stores after Royal Pop watch launch draws crowds

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My Modern Met·

Swatch Unveils Colorful ‘Royal Pop’ Pocket Watches and Crowds Cause a Frenzy To Get Them

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Fodors Travel Guide
·

Midair Mayhem as Passenger Bites Crew Member

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USA TODAY·

Crowds force Swatch stores to close on Royal Pop release day

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Sherwood News·

Swatch’s collaboration with Audemars Piguet could help bring hype back to its bottom line

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